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The May 25, 2011 Cookie Deadline Has Come and Gone: While Confusion Still Abounds, It's Time for Companies to Take Action
May 2011
Ruth Boardman
Partner
Bird & Bird |
For months now there has been significant discussion in various jurisdictions about how to implement into law the new ePrivacy Directive. The deadline has passed, it’s May 26thth, 2011, and not all jurisdictions have met the deadlines, however some have. Those that have will expect companies to begin implementing their changes.
Needless to say, the internet does not line up neatly by jurisdiction, nor do many companies implementations. It is time to consider the options for change and take steps towards implementation.
Ruth Boardman, attorney and partner and her team at Bird and Bird have been following these matters for some time and now they help us understand the actions some of us might consider taking.
Ruth is working with a number of leading ad‐networks, publishers and trade bodies in relation to the new rules.
Click here to receive a copy of the complete interview (PDF).