Which privacy notice works to effectively notify consumers of their choices and obtain informed consent? Those who collect and use personal information have tried a wide variety of approaches: the full disclosure; the short notice; the layered notice; the industry standardized notice; the ‘just in time’ notice; the icon approach; the ‘food label’ approach, and more. Each of these mechanisms has faced its own difficulties and criticisms, from consumers, government authorities, and the companies themselves.

A new, “plain language privacy approach” is needed. This approach combines the real‐life, in the trenches experience of privacy litigators with the plain language expertise of court recognized legal notice experts. This new approach is designed to afford individuals the information they need to make choices and manage control over their personal information, and to convey that information in a way easily understood by consumers.

Christopher Cwalina and Paul Bond, experienced attorneys with Reed Smith in Washington DC and Princeton, New Jersey and Dr. Shannon Wheatman, court recongnized legal notice expert of Kinsella Media LLC in Washington, DC; help us consider this approach.

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