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Behavioral Advertising January 2009
Mary Ellen Callahan Partner Hogan & Hartson LLP |
Why is Behavioral Advertising a hot topic for privacy and data security?
Behavioral Advertising is a generic phrase that is used generally to describe online advertising where the type of ad selected to be served is based on either websites visited, previous actions taken, or information about you. Behavioral advertising benefits the consumer, because they are seeing ads that may be of more interest to them, and it benefits businesses by reaching audiences that may be more interested in their products and services.
Other topics of interest in this interview include:
- Legislation and rules dictating behavioral advertising
- The role of the FTC in regulating behavioral advertising
- Examples of deceptive and unfair behavioral advertising practices
- Behavioral advertising as defined by the FTC`s proposed Self-Regulatory principles
Click here to receive a copy of the complete interview (PDF).