Interviews with Experts


Behavioral Advertising
January 2009

Mary Ellen Callahan
Partner
Hogan & Hartson LLP

Why is Behavioral Advertising a hot topic for privacy and data security?

Behavioral Advertising is a generic phrase that is used generally to describe online advertising where the type of ad selected to be served is based on either websites visited, previous actions taken, or information about you. Behavioral advertising benefits the consumer, because they are seeing ads that may be of more interest to them, and it benefits businesses by reaching audiences that may be more interested in their products and services.

Other topics of interest in this interview include:

  • Legislation and rules dictating behavioral advertising
  • The role of the FTC in regulating behavioral advertising
  • Examples of deceptive and unfair behavioral advertising practices
  • Behavioral advertising as defined by the FTC`s proposed Self-Regulatory principles

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