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Communicating Online Advertising Practices to Consumers
November 2009
Jules Polonetsky
Co-Chair & Director
Future of Privacy Forum |
Behavioural advertising is increasingly becoming a hot subject. What is fuelling these concerns?
Many people are surprised to learn that data about their online habits, including the web sites and services they visit, are being collected and shared by marketers in order to target advertising. While such targeted advertising may provide more relevant information to consumers on which they can base their purchasing decisions, and online advertising supports free online content for consumers, the lack of transparency about these practices has led to consumer apprehension and government concern.
Other topics of interest in this interview include:
- The Future of Privacy Forum and its role in behavioral advertising
- Communicating an organization’s online advertising practices to users
- Transparency through online privacy policies
- Third-party solutions to blocking/selecting behavioral advertising
Click here to receive a copy of the complete interview (PDF).