||The Demographics of Privacy: A Blueprint for Understanding Consumer Perceptions and Behavior - The Lares Institute
||Data Governance, Use of Social Security Numbers, Security - Technical Safeguards, Security - Administrative Safeguards, Security - Physical Safeguards, Data Management - Destruction, Privacy Notice
|Impact to Subscriber:
||Research on consumer attitudes and behaviors can be used to create a blueprint for privacy by design; 79% of respondents regard themselves as having a high general privacy sensitivity, while 90% state they have a high financial privacy sensitivity (a higher rating than health (68%) or social media privacy sensitivity (58%)). The 45-65 year age group is consistently the most privacy sensitive and protective group (e.g. this age group is more likely to take virus protection steps and verify the identity of businesses), while education tends to be inversely related to both privacy sensitivity and privacy protective behavior (i.e. 39% of individuals with a college or graduate degree read financial privacy policies, compared with 54% of those with no college degree); younger respondents were not significantly less concerned about social media privacy than other groups. The categorical statement that "consumers do not read privacy policies" does not appear to be accurate; consumers are actively making choices about what privacy policies they review (52% review health care privacy policies, 44% review financial privacy policies, 32% review ISP privacy policies and 25% review cable company privacy policies). Consumers are likely not as careful as many would hope regarding their own privacy practices, particularly regarding carrying their Social Security cards (27% of respondents carry it in their wallet) and the failure to shred personally identifiable information (24%).